This movie just kind of seemed like a giant sham. Wealthy people who have the perfect connections to gather VC funding and be able to sell farm-to-table at insanely high prices due to their previous jobs. $15 dozen eggs yet it's being sold as this underdog, anybody can do this, anybody can be a responsible farmer, kind of story when the only way this can concievably be profitable, which it most likely isn't, is due to connections and the never ending lust of the shitty, top earners, in LA to virtue signal through avocado toast. Should have a tagline that reads "A wonderful failing upwards story of a couple who spent millions paying others to start a farm so their chef friends could upstage their competitors with how close their produce was grown".
This is masturbatory drivel. It's just an hour long ad for their business where they try to sell more merch than produce