Well, obviously I'm not on the mailing list so I am not up on the reasons. Still seems counterproductive to me, but then again so are a lot of things studios do, so what do I know? I'd think if you are being nominated for shit like cinematography and special effects it might matter, and any best picture nominees I'd hope they actually watch the whole thing and not just skim it...but then again I realize that most winners aren't really winning because of the movie itself, so I guess they could almost send out blank dvds to most people.