lol, damage control
The streamer offers up concrete viewing figures for one of its shows for the first time.
www.hollywoodreporter.com
According to the streamer, the first episode of the series, starring Rosario Dawson as the titular Jedi, has racked up 14 million views worldwide in the five days after its Aug. 23 debut. Disney+ is using the same methodology for counting a “view” that
Netflix has employed for the past couple of months — dividing the total viewing time by the run time for a given title.
In
Ahsoka’s case, 14 million views of the 56-minute premiere episode would equate to 784 million minutes of viewing worldwide. “Views” doesn’t necessarily equal “viewers,” however, as the total viewing time doesn’t necessarily account for multiple people watching the show together or a single person watching the episode several times. Disney+ also didn’t release any figures for episode two of
Ahsoka, which also premiered Aug. 23.
The view figure for
Ahsoka represents the first time Disney+ has released any kind of concrete viewing data for one of its titles. Like most other streamers, it has typically only alluded to relative performance (albeit with a baseline for comparison) when touting the success of its series or movies. (Disney+ programming is included in Nielsen’s weekly rankings of the top 10 streaming titles in the United States.)
Data transparency is a sticking point between
striking writers and actors and the media companies represented by the Alliance of Motion Picture and Television Producers, with both the Writers Guild of America and SAG-AFTRA asking for some kind of residual or revenue sharing for shows based on how well they perform.