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didn't see thread for prime video stuff
www.bbc.com
Amazon is set to introduce adverts to its Prime Video streaming service in 2024 as it seeks to put more cash into creating TV shows and films.
UK Prime customers, along with those in the US, Germany and Canada, will see ads early next year unless they subscribe for an "ad-free" option at an additional cost.
In a statement, Amazon said Prime Video still offered "very compelling value".
It follows similar moves by rivals including Disney+ and Netflix.
Amazon said that the ads would be introduced across France, Italy, Spain, Mexico and Australia later in 2024.
It will roll out the "ad-free" subscription tier for an extra $2.99 (£2.44) per month for Prime subscribers in the United States.
Pricing for other countries will be announced at a later date, Amazon said.
At the moment, a Prime subscription, which includes free one-day delivery on goods as well as access to its streaming service, costs £8.99 per month, or £95 a year, in the UK.
"To continue investing in compelling content and keep increasing that investment over a long period of time, starting in 2024, Prime Video shows and movies will include limited advertisements in the UK," Amazon said.

Amazon Prime Video content to start including ads next year
Amazon says its Prime Video users will see ads on TV shows and movies unless they pay extra.

Amazon is set to introduce adverts to its Prime Video streaming service in 2024 as it seeks to put more cash into creating TV shows and films.
UK Prime customers, along with those in the US, Germany and Canada, will see ads early next year unless they subscribe for an "ad-free" option at an additional cost.
In a statement, Amazon said Prime Video still offered "very compelling value".
It follows similar moves by rivals including Disney+ and Netflix.
Amazon said that the ads would be introduced across France, Italy, Spain, Mexico and Australia later in 2024.
It will roll out the "ad-free" subscription tier for an extra $2.99 (£2.44) per month for Prime subscribers in the United States.
Pricing for other countries will be announced at a later date, Amazon said.
At the moment, a Prime subscription, which includes free one-day delivery on goods as well as access to its streaming service, costs £8.99 per month, or £95 a year, in the UK.
"To continue investing in compelling content and keep increasing that investment over a long period of time, starting in 2024, Prime Video shows and movies will include limited advertisements in the UK," Amazon said.
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