Apple TV+ thread

spronk

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honestly surprised it took so long, apple was spending so much money on shit nobody was watching.

probably means the next seasons of Foundation, Invasion, For All Mankind, and Silo are the final seasons. Hope they keep going with Slow Horses, I can't imagine that show is super expensive. Anything with wild budgets is probably dead now. They spent bucketloads on prestige movies too.

lotta hollywood people have lost the golden goose lol
 
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Khane

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Apple is just so far up their own ass they basically refuse to advertise their content outside of their stupid little eco system.

Overall they probably have the best original content but they just don't support it by marketing it well.
 
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Gravel

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Yeah, most of their shows have actually been decent to good. But you have to hear about them through word of mouth.
 
spronk

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they also constantly run 3-6 month free trials and if you rsub expired you can apply the new trial, its weird. I think there is a 3 month trial right now for PS5 owners

anyways yikes hope severance is safe, season 2 is done (filming) but wonder if s3 is in the cards or not

 
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Cybsled

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Apple, much like Amazon, had a lot of "fuck you" money to play with and hoped it would generate views (and in turn some ROI)
 
Mist

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How could they spend that much money on a show where every other shot is in a white room or a white hallway?

Unless shit is changing a fucking lot.

Maybe Lumon Industries is actually Aperture Labs and they're all going to have portal guns this season. That's the only way that budget makes sense.

When life gives you Lumons...
 
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Angerz

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Khane said:
Apple is just so far up their own ass they basically refuse to advertise their content outside of their stupid little eco system.

Overall they probably have the best original content but they just don't support it by marketing it well.
Click to expand...
Imagine if they had spent 19 billion on shows and 1 billion on telling people about all their good shows (and movies), instead of the, I presume, 0 dollars they spent on telling people about their shows.

I honestly cant think of an Apple show that I heard about from a source other than:

Show I've never heard of winning a number of awards (or nominations at least)
Person (online or irl) talking about a show halfway through a season.
 
bigolas

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Angerz said:
Imagine if they had spent 19 billion on shows and 1 billion on telling people about all their good shows (and movies), instead of the, I presume, 0 dollars they spent on telling people about their shows.

I honestly cant think of an Apple show that I heard about from a source other than:

Show I've never heard of winning a number of awards (or nominations at least)
Person (online or irl) talking about a show halfway through a season.
Click to expand...
I found out about Dark Matter from an ad during NBA playoffs on TNT.
 
Mist

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I think their were a million ads for the soccer show that I can't remember the name of, and they just figured you'd find the rest.
 
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Chanur

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spronk said:
they also constantly run 3-6 month free trials and if you rsub expired you can apply the new trial, its weird. I think there is a 3 month trial right now for PS5 owners

anyways yikes hope severance is safe, season 2 is done (filming) but wonder if s3 is in the cards or not

Click to expand...

How the fuck is this show 20M an episode? This seems like really poor leadership.
 
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Drinsic

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Mist said:
How could they spend that much money on a show where every other shot is in a white room or a white hallway?

Unless shit is changing a fucking lot.
Click to expand...
Seriously, what the fuck? $20M? Season 2 being significantly different in setting/visuals is the only thing that makes sense, and even then, it doesn't really. Wasn't GoT S8 in the $15-20M range? That's with a much bigger post-contract-renewal cast, elaborate set pieces/costumes, and tons of CG.
 
Aldarion

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I'm a little confused by the confusion over Apple TV spending. Isnt the answer always "ridiculous salaries"?
 
spronk

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might be they simply paid the entire crew out during the strikes last year, that was a few months of downtime and they were in the middle of filming when it happened

uproxx.com

’Severance’ Is Surprisingly One Of The Most Expensive TV Shows Ever

Those music dance experiences aren’t cheap.
uproxx.com uproxx.com
The company is now in the middle of discussions about future seasons of Severance. Apple can’t wait to make more of the show, but management has a request for Stiller and the show’s studio, Fifth Season. They need to bring down the cost.
 
LiquidDeath

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Angerz said:
Imagine if they had spent 19 billion on shows and 1 billion on telling people about all their good shows (and movies), instead of the, I presume, 0 dollars they spent on telling people about their shows.

I honestly cant think of an Apple show that I heard about from a source other than:

Show I've never heard of winning a number of awards (or nominations at least)
Person (online or irl) talking about a show halfway through a season.
Click to expand...

Imagine if they had spent 0 billion on making their own streaming platform, 20 billion on shows, and just sold those shows to Netflix for way more than that. Then the shows would have even more viewership and they would actually be making money and people that do watch wouldn't be incredibly pissed off that they have to pay an extra subscription fee every goddamn month.

Just imagine...
 
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Angerz

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LiquidDeath said:
Imagine if they had spent 0 billion on making their own streaming platform, 20 billion on shows, and just sold those shows to Netflix for way more than that. Then the shows would have even more viewership and they would actually be making money and people that do watch wouldn't be incredibly pissed off that they have to pay an extra subscription fee every goddamn month.

Just imagine...
Click to expand...
Yeah, I mean this would have been best, but I chose to dream smaller.

At least when CBS and NBC made their own streaming services, they had decades of terrestrial broadcast content to throw up their, plus live sports. Apple just loves its Walled Garden approach far too much, and it really bit their ass here. They could have been a production company like A24 and Neon, but just decided they also needed to stream it themselves, instead of sharing money with any one else.

spronk said:
might be they simply paid the entire crew out during the strikes last year, that was a few months of downtime and they were in the middle of filming when it happened

uproxx.com

’Severance’ Is Surprisingly One Of The Most Expensive TV Shows Ever

Those music dance experiences aren’t cheap.
uproxx.com uproxx.com
The company is now in the middle of discussions about future seasons of Severance. Apple can’t wait to make more of the show, but management has a request for Stiller and the show’s studio, Fifth Season. They need to bring down the cost.
Click to expand...

This is the same boat the Mission Impossible movies are in. They are being reported as these wildly high budget numbers, but it is because Tom Cruise's production company insisted they keep paying everyone during every shut down they've had (covid, various strikes, I believe an injury?)
 
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Khane

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They want the customer data and they want AppleTV to be a gateway drug to people who haven't already drank their Kool-Aid.
 
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spronk

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Apple TV+ didnt start about profits, its a branding and "think 20 years in the future" thing. Thats why most of their shows are aspirational and lean sci fi, they want you to associate the Apple brand with high minded future ideas and get younger folks thinking of the Apple brand as something that can do everything for you. You buy an apple phone, an apple laptop, apple headphones, Apple car, and you use them to listen to Apple Music, watch shows on Apple TV, eat Apple bugs fake meat, and jerk off to Apple Porn

Amazon is a bit similar too. Both companies could stop their streaming tomorrow and it would not affect their business in any way, whereas Disney, HBO, Paramount, Netflix, Peacock, etc have entertainment as their core business and must figure out how to make money with it.

those ideas are fading now though as interest free loans/govt handouts have vanished and Wall Street is demanding profit over future dreams. DEI stuff is vanishing, streaming is being cut to the bone, we'll soon see reality TV increase as its way cheaper to make
 
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elcaro1101

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Time Bandits ruined, thanks Apple TV.

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Fucker

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spronk said:




lotta hollywood people have lost the golden goose lol
Click to expand...

The streaming gold rush is over. Everyone looking to axe budgets and entire shows. Many people in Hollywood haven't worked in over a year, and it is going to get worse.

Turns out giving things away for free is a good way to lose money.

20 billion is an absurd number when you look at what it bought them, which is very nearly fuck all.
 
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