jahlon is alright sometimes when he doesn't have a motive, he felt betrayed that Steven has taken away his number #1 son tag from him as Roshen has arisen to the throne. Roshen does not take any shit from anyone, and he was the one I suspect blew the whistle on Jason Epstein for being a Russian commie hedge fund owner for the Russian Mafia. It would not surprise me Jahlon is one of those people who would drop (Federal Investigation) a dime on Steven if things started to go bad. After all he wrote a 95-page PowerPoint on Giga Bear. Most of everyone in the community are very passionate players who like to warmonger on other people's misery. PVP is perfect for their community likes.
Here's my take, Steven was upset he got banned from his favorite game AA, and now tried to bribe the GMs to removing the ban for RMTing his guild. So he started his own company to be able to do what he wants to do. All Steven wants to do is play video games and run campaigns in the game and in real life. He wants to sell his brand and be the next TSR. He has invited people to join him as long as they play by his rules and make him the boss.