- 16,822
- 14,169
How do you get $200m in sales if you only moved 1m units, with a likely majority of units being sold at an unbelievable discount for a new release AAA game?
Something isnt adding up.
You read it wrong. They fell short 1m units from their target sell through. They fell short in revenue because to get to their sell through target (Or increase it beyond complete shit) they had to drop the price significantly. When they made the forecast they figured 8+ Million units sold at higher pricing. Hence 1) They fell short of unit sales. 2) They fell short of $200 Mil in revenue because they had to discount the game by half the price to even achieve 7.3 million units.
This means not a lot of people bought the game outright at full price, limited deluxe / ultimate sales (Higher price) and ultimately, a combined hit of $200m falling below forecast revenue. They are looking at the totality of the circumstances. They aren't saying 1m units lost them 200 mil.
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