Within the past few weeks we've seen most of the major media conglomerates divest themselves of the print side of the business. (Nicely summed up in this article from the New York Times :
Log In - The New York Times) While overall comic readership may be up year-over-year in terms of total volume of sales, much of that can be directly attributed to marketing gimmicks in the top few sales positions each month.
According to Comichron (
Comic Book Sales Figures for December 2013) the total sales for the top 300 comics in 2013 came to $308M or $402M if you include trade paperbacks and graphic novels. That's the sum total for an entire industry in a year AND that is the cover price, not what the comics companies themselves take-in as that revenue is shared with the distributors and retailers. In contrast Guardians of the Galaxy has taken in $313M in just 10 days (
Passes $500 Million | Variety) and 100% of cinema ticket sales go right back to the major movie companies, the cinemas themselves share none of that revenue. All the adverts before the trailers and the crazy price of popcorn is what funds your local cinema, not the movies themselves.
The full revenue of an entire industry vs. the first two weeks of only one of the 'comic book' movies this year. The secondary market for merchandising is dominated by sales tied to the cinematic and animated properties, not the print market. Furthermore these media properties are based on existing IP and consist of wholly new stories or loosely based on stories from decades ago. Bruce Timm's work in the DC Animated Universe influenced the print version in terms of new characters and characterizations than the other way around.
From a business standpoint, looking solely at revenue, the print comics world makes as much sense as printed newspapers and smart money is running away from that world quick... how much longer until Warner / Disney realize they can retain all the lucrative IP and spin the print divisions off into new debt-laden companies...which then have to license the characters back from the parent of course.