I didn't buy the game because 'OMG LOOK ORANGE LOOOOOOOT'. It's because of its combat, atmosphere and I enjoy the world of diablo. To many, killing Lilith in the final chapter is the endgame. I personally couldn't give two fuck about seasons, or running hundreds of loop for 0.0001% drop rate of a virtual item.
Did you play the original EverQuest/WoW because of its 'endgame'? You didn't even know what endgame means back in the day. Did you play Mario to really save the princess, or did you play Mario to dodge evil turtle and eat mushrooms to get big and throw fireballs?
You guys fucking serious? Are you so single-minded and forget what FUN really means?