Today the Mulan experiment begins. I'm torn on this, I wish this was Black Widow instead of Mulan.
I rarely go to the movie anymore, and the only reason I go is because I don't want to wait 3-6 months to see the movie. I don't really go for the "theater" experience anymore.
50"+ 4K TVs are have such great picture quality, and with a good sound system, you get a pretty good experience. It's not the theater obviously, but it has become for me...good enough. The upside of being home, noone talking, no waiting in line, no sticky floor, cheaper food and drinks outweighs the benefit of the larger screen in my case. Consider that I buy every movie I bother to go see in the theater, $30 to own(as long I subscribe to Disney+) is actually a better deal than theater+buying afterwards.
So I want this to succeed. It's just not a movie I would have gone to see in the theater though even though it's something I 100% was going to see at some point. If this was Black Widow or any Marvel movies, I would not even think about it and pay for it. Right now I am not entirely sure, but most likely will just to support the concept and hope it's viable and more movies are release this way.
In any case, it's an interesting experiment and I'm curious to see what the outcome will be for the future of movies and theater. All the money goes to Disney so they don't need this to make the same amount it would in theater for them to make the same profit.