When I was younger I used to read every line in a game I liked and totally nerd out. I remember getting sucked in to the world. FF1, the original, did that to me hard. I had my entire squad at lvl99, talked to every pixel in town, etc....
Now, maybe it's due to pure age, lack of as much free time, or maybe being jaded knowing that the morons writing most of the stories for MMOs are just normal douchebags but I literally cannot remember the last game I played where I didn't skip cut-scenes and just mash the "ACCEPT/OK" button for a quest. In fact, I find myself getting actively annoyed when I cannot skip a cut-scene, so I use the time to go get another beer.
I'm not 100% against a good story or dialogue, but they need to make it part of the environment in today's day and age and NOT a pause in the action.