I agree with kegkilla, it was the unknown that pushed me to learn more.
Hell, half the game was figuring out was urban legend and what was legit. Running into a Level 50 and being awed at each and every gear slot and wondering what crazy adventures they had been on to get that gear and to look so different.
I know that part of what made EQ magic for me can never happen again, but I'm hopeful that some day there might be something that will give that same level of joy to my kids, but maybe without all the addiction =)