This is why you can't go too crazy about opinions here on this particular movie. I would imagine a bunch of mostly middle aged men isn't the target audience. Apparently the kids like it though and Disney continues to print money with it.
‘Frozen 2’ Box Office: All the Records Broken
'Frozen 2' created a global blizzard in its box office debut, grossing $358.2 million globally and setting new records along the way.www.hollywoodreporter.com
Walt Disney Animation's Frozen 2 created a global blizzard in its box office debut, grossing an estimated $130 million in North America and $228.2 million internationally for a worldwide start of $358.2 million.
Not really. The clue you seem to miss is all the guys describing their favorite Disney movie and how their wives sing along to the first Frozen. Disney isn't marketing to the kids. That's fucking easy as shit. Kids will watch almost anything that's animated(or Disney) and it's really easy to make an animated movie look interesting to them. Market to the adults so they also enjoy watching these movies. If you can't get the one bringing money interested, you just won't make as much. Back when parents just dropped their kids off or weren't willing to watch this shit in theaters, Disney had a hard time rolling in green. Today it's easy and parents are why.