But doing that is admitting that not only are there other entertainment devices in the home, but that *yours may not be on the top of the stack*; and thus may not be the one that gets the most attention. PR dept didn't pay psychologists just so our device can be another brick in the stack.
And thus, nothing stacks on nothing anymore. Everyone's special, everyone's maximizing the "well, I'm getting mine, fuck the competition" game.