Grizzlebeard
Ahn'Qiraj Raider
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Possibly long, will spoiler:
So, the vast majority of "women" in gaming, are not there for the games. This has been true forever. Not because games are male-focused; not because games are misogynistic; but because the standard game structure that people who call themselves "gamers" identify with are not the "games" that the average woman is playing. Farmville (yes, I'm old) is not a real game - God of War (norse version) is a game. BUT, you have millions more "gamers" playing Farmville than purchased God of War. Why? Because the people "playing" those games, are not gamers.
I'm gatekeeping. Mobile "gamers" are not what the gaming world would embrace. Farmville "gamers" are not what the gaming world would embrace.
You know who embraces this shit? Males between 15 and 45, who like explosions, big tits, and profanity. Guess what isn't in Farmville? Explosions, big tits, and profanity. When you create a gaming station that doesn't cater directly to explosions, big tits, and profanity? You are intentionally aiming at an audience that are not "gamers" in any real sense. Which is what the reboot did. Sessler is a huge faggot and apologizes for being a male constantly.
So you create a platform/station that focuses heavily on a re-evaluated version of the term "gamer" and you actively downplay all the shit that actual game-playing people play and want, and then you get surprised by lackluster performance. HI; the majority of people who give enough a shit about "gaming" in general that would watch a channel/station are people who fall into a demographic that you are actively trying to avoid. Full stop. You fucked up.
And then, you hire alt-female shitheads to be involved in your content, because you imagine that's what the "gamers" in your world want. But they don't. They want absolute whores like Olivia Munn. Not "check out my #abortions tattoo; gamer right?" faggotry. They want quality T&A and people who actually play games giving opinions on games. And less Adam Sessler.
They could not have misfired more than they did.
My daughter started playing CoD and GTA when she was around 14 and still plays them at 17 but, yeah, she'd have no interest in the average tits and ass games they churn out for teenage boys.