Ngruk said:
Regardless of the examples and opinions the bottom line is it comes down to what you believe in as a company, and what you stand for. If you are a company founded on integrity, principle, respect and accountability you will be seen as such by anyone not possessing blind hatred for you.
That"s not to indict anyone out there, because in the two examples being thrown around I have a ton of respect for both companies.
They"ve both made mistakes, they"ve both, imo, done things differently than I would have, but it"s their companies.
I don"t think either one has set out to screw their customers, ever. I think they both try and do what"s best for themselves at every turn, with as little ramifications to their customers as possible.
The bottom line is that I, as a customer, have the ultimate say in how they run their companies. If I disagree, they don"t get my money. If they make enough people dislike them, or disagree with how they practice their business, then they become irrelevant or go away.
Neither of them has done that. EQ2 has maintained a pretty consistent customer base and Blizzard is big enough that booting 59k customers for infractions against their users agreement was an easy thing to do.
I totally understand where you are coming from. People can decide who they do or do not give their money to. But here are the problems with unethical behavior forcing that reaction in the first place:
1> Publishers do not hold themselves accountable. As you will soon find out, there is a lot of scapegoating for common sense mistakes in this business. The Sims Online didn"t sell because the game was purely a disaster. Instead, the producers behind that just said that their game was fantastic, it just didn"t sell because the market was saturated, Then here comes WoW and gets 6 million subs.
2> The genre itself still gets harmed by word of mouth. How many people waited until a company with Blizzard"s reputation touched the market? (Aside from some opinions at this point that they released an unfinished title) How many people were jilted by what they had heard with very poor QA and basically paying to make the game? (For this example, Star Wars Galaxies) I believe the harm caused was actually a barrier to entry for a lot of gamers that wanted to try an MMORPG, but heard all the horror stories of bugs and unfinished content.
3> Which genres have been completely killed? Planetside was a very cool concept with terrible implementation, design, and rushed processes. It wasn"t well thought out, and as such, tanked revenue wise fairly quickly. I know that the MMOFPS genre can succeed if done right. Unfortunately, publishers that are in charge of some great IP"s that can take advantage of an MMOFPS style game will not take the risk now because they see Planetside and they don"t see a shitty game, they see a company that took a risk with the MMOFPS genre and they scapegoat the genre as a failure.
The things that some companies do today will effect the creativity and risk other companies will take in the future. If that wasn"t the case, I wouldn"t care nearly as much. But that is what is wrong with the industry at this point. There is too much finger pointing, scapegoating, and genre blaming -- and not enough common sense in saying "You know what... this game failed because of this or that in the game itself".
In the end, when it comes down to ethics, customers and players of games everywhere just want the truth. It isn"t the game? Fine. Just let them know about it and do not lie about it. Gamers are the most forgiving people in the world when you are honest from what I have seen, but when you aren"t, that"s when you really stir up the pot.
Either way, mistakes are mistakes. Lying isn"t a mistake, it"s just a flat out wrong thing to do.