Cadrid_foh
shitlord
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Then you have those people with the unenviable job of PR spokesperson. They"re usually hired because they"ve earned the respect of the player base and are articulate. But once onboard, they"re generally not given much respect by the dev team (or even disliked by team members before they were hired), and that"s not a good situation to be in.[/quote]J Capozzi said:So, you either hire fresh blood and give them a voice, or start weeding through the plethora of posts by the "armchair designers" in attempt to gain a better perspective on the game.
Hiring fresh blood comes with a whole set of problems, ranging from integrating them into the team (politics and all, no easy feat) to slapping them in the face with the cold hard reality of production schedules, limited resources, and mistaken assumptions.
Gleaning good data from the forums is tricky, because it"s VERY easy to fall into the trap of finding a viewpoint that matches your assumptions/notions, and blowing off the more hostile or differing viewpoints. But you also can"t look at the forums and blogs and emails and decide that EVERYONE is right, that"s a recipe for disaster as well.
Maybe I"m just overly optimistic, but it seems that a company could get the best of both worlds, with control over what does and doesn"t get spread to the community, yet allowing for their name to remain intact and (relatively) devoid of any "brown-noser" or "corporate shill" labels. Between the beer and turkey my brain fails me in coming up with any solid plan, however there must be some PR head-honcho or corporate strategist that could devise a proper system for unifying the two extremes into an effective moderate.
This sounds like an issue with inter-corporate communication and structure, as opposed to faults with the dev team and PR folk. If the company wants their PR group to do an effective and precise job of soothing and informing the masses, they would need to have access to the core functionings of the game (the basics of how things should work in general) and the various design ideas and changes that occur with each build. Otherwise, they are doomed to only get part of the picture, and as a result, doomed to be on the recieving end of a great deal of ire from fans.Capozzi said:Even if the dev team isn"t hostile to the PR spokesperson, the new guy may not know who to turn to for the correct (or as close to correct as possible) answers. And if he does get answers to questions, they can often be filtered through several layers of interpretation. Not hard to see howgarbage inturns intogarbage outin that situation.
There willalwaysbe "some players" that play conspiracy theorist/pessimist/anti-establishmentism and toss the "He"s in their pocket!" card down. It"s inevitable. The key is in diffusing whatever powder keg of angst they may try to light as a game undergoes various stages of change and evolution. With proper PR management (as well as keeping the dev team at least mildly humble) any attempts at rabble-rousing from this minority should be a non-issue.Capozzi said:Combine that with now being a "voice of the corporation" (limiting what they can say and how they can say it, and who"s actively editing what they say), the inevitable player knee-jerk ("..he"s a sellout..") and a reasonable (butmistaken) assumption that he should ALWAYS be right, and you end up with a bad reputation with some players.
This is why the dev team needs to consider alternate options they may not have considered, and not dismiss player opinion as simple discontentment and myopic spite.Capozzi said:And even if the PR person does "get it", and understands the issue(s), he"s got the uphill task of selling the dev team on a solution, or even acknowledging that thereisan issue.
Agreed. If players are truly upset with changes made in a game they should focus their fury on the developers and suits behind the changes, not shoot the messanger(s). Unfortunately, the majority of the time those to be held responsible for poor decisions are out of reach and, as with many angry people, players will berate and punish any suitable surrogate they can find.Capozzi said:Long story short, blaming a single PR person like Moorgard (or Absor, or Abashi, or Tweety, or...) for some things is simply making them a scapegoat.
And on that oh-so-cheerful note, Happy Turkey Day, everyone!