Was going to say, sounds like Column is talking about Netflix and not Amazon. The Amazon increase already happened. Luckily, my renewal happened the month before that changed so I got in one more year at the lower cost. Not that it matters, I love Amazon Prime for the shipping and would be keeping it regardless. I got it back when you could share, so I've got several accounts linked to mine. If I ever thought it was costing too much I'd just have some of those people start pitching in for the cost.