Good actionable data only exists because someone at a given company spent a great deal of time and effort thinking about and creating key performance indicators. Then building or getting someone to build infrastructure to make them available.Yeah. Between poor database setup in the beginning, people adding fields throughout the years, people changing processes and what fields are used for, people having no idea what data they even want or could act upon. Data is generally shit unless you have gatekeepers with strict rules, auditing data integrity. Not going to find many of those people spread across small companies.
This is what I do.
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