And this is the source of your confusion. Your sample is made at the time you make the investment, not the time when you discover what the outcome actually was. There is an information lag, but for all useful purposes the outcome is fixed when your money goes in.
So, if I have to invest on a 6 faced dice or a 20 faced dice, the amount I'm ready to pay for that investment doesn't depend on the expected value ? The results of the rolls are
irrevelant to what i'm willing to bet. By nature a stock is a random variable, the moment I'm investing on it, I'm investing on something that has a mean and a variance that I might somewhat know, but I certainly won't know what it's going to be worth in 1 year.
If I'm picking a random stock from the dow jones (with the proper probability) the expected value of that strategy is the same as the expected value of the dow jones. You might argue that it is not the same once I actually picked one at random, but the strategy of picking a stock at random has the same expected value as the dow jones. The variance is not the same, but if you invest twice a month for a few years this isn't even an issue.
You're right to say that, it might be a lot of trouble for a very small and long term gain, but :
1) There is not 1, 2 or more intermediate between you and your property (the shares), or worse some synthetic might not have any shares backing them.
2) You aren't bound to a single intermediate to lower your fees.
3) You can make your own "index", for example I've been taking more industrial and less financial than the "index" I'm picking from (CAC40), so you can have a somewhat mixed strategies easily.
EFT have their use, as I said, I'm not going to buy shares from a foreign market directly, if I want to buy a chuck of korea, I'm getting an ETF obviously. But I find it a bit concerning that so many people believe that EFTs are the
only way to invest, especialy for people investing on regular basis, as the service they provide is extremely limited (see the forbes article I linked, that state that playing at random outperformed any other strategy... ok, ex-post)
If you want to invest on the dow jones, getting two dozens of stocks from the DJ is going to be good enough, on average (or expected value) you'll get the same, and it seems that you're even getting a lower variance ...