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It's honestly hard to say. We have millions of small businesses being propped up by the government at the moment. People's routines and habits have been fundamentally changed by COVID. Even if COVID were to disappear today, the world is a different place now than it was 8 months ago. It's difficult to see exactly where we'll settle when we finally get past COVID. Has the business of "business travel" effectively been destroyed? That would have a huge impact on several industries (airlines, hotels, oil, restaurants). We just don't really know how things will shake out in the end.
At my place everyone is chomping at the bit to travel again. It has severely handicapped our enterprise roles.
From another point of view, my wife does National accounts management. They rely heavily on trade shows and many of those have been canceled until summer 2022. The travel industry and hotels are going to be screwed for a long time I think.
Enterprise role business travel isn’t going to offset those massive trade shows.
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