I heard this a lot about SF.
Last year, I did an experiment with this to get my wife to pivot over to SalesForce. She is in purchasing/forecasting for a specific industry and the job mobility (geographically in US) is limited, so I was trying to get her to pivot over to something with broader appeal and demand so that we're not tied to only 3-4 cities in US. Oh, and her job is not normally done remotely, so she has to be at the facility. So, very limited number of cities with openings for her, plus you almost have to live in same area.
I have a pretty solid LinkedIn profile, thousands of endorsements, very well optimized for LI's search algos. I have no problems getting regular inquiries from recruiters, etc. So I updated my profile to include the SalesForce admin cert, added various SalesForce keywords to my profile, bought 200 endorsements to max out a pair of SalesForce skills on my profile at 99+, etc. and then applied to a bunch of entry level SF jobs. Did that for 2-3 weeks, got no hits on applications and no recruiter ever reached out to me on LI. Up until the COVID layoffs started, I was typically getting 1-2 inquiries per week for my current field, but was getting nothing for my supposedly new career path.
I still feel like its a legitimate pivot, I'm just wondering what I screwed up and if anyone has any tips on how to make this pivot more successful. I'm pretty happy where I am, but...
1. It doesnt hurt to have a separate career path to fall back on if my current field takes a shit, and since its a simple cert, I got no problems in investing time into it.
2. I need to get my wife out of her current industry just so I can get the fuck out of LA and move to wherever I want to, so we can both be remote workers.