Following UFC 257, the UFC Arabia platform revealed that G42’s technology would be used to bolster fighter statistics and provide a wide-range of data extracted from artificial intelligence features and developments, including decoding facial expressions in order to detect emotions. The program is also reportedly capable of analyzing data from YouTube comments, fan reactions, and other forms of data to develop a more nuanced understanding of the event. In theory, the aim is to mine enough data to be able to enhance UFC fighters’ training regimens, fight analysis, and the overall science around fighting.