I don't know enough about how markets in the UFC work, but they are pushing the absolute shit out of the muzzies. And I am not saying the dudes aren't good, but this marketing blitz is kind of suspicious. Are they planning on some massive shows over there, even with the fact the US is basically entering into a war with Russia? I just don't get the methodology, unless it's purely trying to ride the Khabib train as far as they can with anyone who met him on a carpet or something.