One better. Fertitta's sell 5% stake after MayMac, at a 26% premium on an already overrated product in 2017.
As mentioned, the 4 billion price tag was with the Fox TV deal being worth possibly double the money to another network. Current decisions (voice of the UFC Mike Goldberg fired, failure to explore signing Mauro Ranallo in a limited capacity) and PPV trends would indicate that will absolutely not be the case. Talent has exited to Bellator that used to carry some of the overall PPV interest so the business cycle itself is winding down, as in there is unlikely to be any more top to bottom cards ever again and people are slowly realizing the latest shitcan woman isn't really worth the 60 bucks when they can't see guys who come to fight and bang (rory,mitrione,moose, fedor) because WME-IMG shit on them.
The Fox TV deal ends around the same time Dana White's contract ends. Rumor is he was kept on to help negotiate the next TV deal. This is assumed because his contract lines up with the television deal expiration date.
I think WME-IMG didn't understand the UFC's success was a miracle of very deep divisions and very dominant champions during the Golden Age. 150k buys on a top 10 Heavyweight card would have been unheard of at one point.
You will note the other mafiosi, Tillman Fertitta, was already worth both Fertitta brothers net worth combined, having purchased the Houston Rockets outright recently. When the deck is rigged in your favor, all you do is win. But you cannot discredit the business acumen in that family, regardless of how they got there.
Fertitta brothers sell remaining UFC stake to WME-IMG