Earlier this year, I was talking to another football fan at work that was telling me how the Super Bowl has been "rigged" since September 11th. Those early years were set to have the Patriots win - to show the world that we were still patriotic. Giving the game to either New York team would have been too obvious, the "whoa is us" mentality. So over the years, the winner was primarily predetermined based upon monetary sales in gear and whatnot - especially if a team needed a boost. Or if a famous player was going to retire and could help sales in that route. Thus when Ray Lewis announced he was done and it just happened that the previous year's game between Baltimore and San Francisco was a highly watched affair, the NFL ~worked~ it out those two would be in the big game. The "unknown power outage" was to stop San Francisco's surge. The one year with the controversy touchdown in the Green Bay - Seattle game was because Seattle was to win in the end. Why Seattle? To solidify a huge fan base in that general area - no other teams nearby. So how does the NFL control all of this?
The referees.
While I noted that everything is in hindsight, how many times have a ref altered a game over the years? So when I asked about this year, Denver on the chance that Peyton retires versus Dallas since much of their fan base drifted towards Arizona and San Francisco and the big game would be a shot in sales.
Take it for what it is worth.