So these NFL Most Powerful Fans commercials last year featured the guys being giant and powerful, and occasionally kind of dickish. Like negligently inconveniencing friends.
This season they are actively being shitbags to friends and neighbors, wrecking the neighborhood when he lands from getting a cheesesteak. Destroying the street on the way to a lunch date.
Then there's the new one they started showing this week. He jumps down and wrecks the ice on a lake because it's important not to run out of ice. Except there's people ice skating on this lake he just destroyed. He is dropping people in to a frozen lake so his beer stays cool. He's a murderer.