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Does anyone buy Nintendo consoles for anything besides 1st party titles? I know I don't. As long as the new Zelda and Mario titles are appealing, it'll probably be enough for me to buy one... especially since I skipped the Wii U.
Well, had Nintendo not strong armed 3rd party publishers with outrageous license fees with the Nintendo 64, it would be a valid point had that been the direction they wanted to take it. It wasn't always like this for Nintendo. But they fucked their 3rd party publishers and it wasn't by design. Thy got greedy.
They know that to survive they need 3rd party support. As we saw with the Wii U, they take their sweet time developing titles and without software to drive hardware they obviously sucked a duck. Without a hardware install base they can't reaffirm 3rd party support which is obviously what they are wanting people to recognize with this latest console (and huge PR push for 3rd party) while consolidating development across mobile and home console.
Not to mention their first party development has been stagnant as fuck anyway from a game design stand point. Platform Mario games and reused assets with Mario cart and smash bros are not going to sustain them next gen, just as it didn't this gen with Wii U.
It will sell because they will discontinue the 3DS and people will want the next portable. So it's a viable strategy on that front, while also unifying their account games system as a result by consolidating the platform. But to be successful, along with that consolidation and phasing out 3DS, and 3DS's large dependence on 3rd party, they better and anyone buying this console better worry about it.