Brad, if your lurking, which I'm pretty sure you do, you would generate a lot of goodwill by opening your forums to ALL members, not just the ones who pay. It just reeks of greed. My wife gets involved in some great, passionate conversations on the Pantheon/your Facebook, then you come along and tell everyone to take it to your forums, which cannot be accessed without a paid membership. She actually gets bummed out and stops posting. Were not going to pay to discuss a video game. Its just not worth it when it can be discussed for FREE on about a dozen other forums. Forcing people to pay money to discuss your game isn't generating any goodwill for you at all, and trust me, you need all the goodwill you can get right now.
Edit: Yes I realize you have a free section on your forums. I've been there. It sucks. Open up your ENTIRE forums for everyone to talk about your game.