Why would Brad or even anyone would even want to develop a traditional MMO anymore is beyond me.
I think MMOs is an outdated genre with high development and maintenance costs with high risk rewards. Even Blizzard is scaling back on WoW and concentrating on games like HOTS, Hearthstone and Overwatch which heavily leans towards in game purchases.
You are getting 'freemium' games like Hearthstone which is rolling in
about $20 mill a monthand even a shit game like Game of War apparently pulling in a cool
$1 mill a day (wtf?!).
Brad should just scrap the Pantheon idea and make a EverQuest card game based on the Hearthstone model. I would probably play the shit out of that.