I honestly believe this forum could not only come up with a better pitch for a MMO but lay out a really thorough and compelling design document for one, more so than anything we've seen from Pantheon.Don't forget "challenging combat"!
There should be several key tenements and they should be explained so fully and convincingly that everyone knows what you are doing instead of these obscure bullet points that don't explain anything.
There's so much passion here too, it's amazing how much effort some of you guys are putting into getting the word out for what is ultimately a terrible Kickstarter pitch. If Brad put half the effort you guys are putting in this thing would probably sell itself.