Cohh is the most puzzling example of "success" I think I have ever seen. Well, him and the Kardashians...
Not really. I fully understand it. He treats it like a business.
- He is extremely non confrontational/safe for work. Been shown in airports and the like. Doesn't allow any politics or topics that can cause arguments (even philosophy).
- Pays his moderators and has a coding team behind him (layouts and such). So has a very stable chat because of it as all mods are on the same page and is never online without a moderated chat.
- Usually finishes all games he starts.
- Has business times. Know when he starts and ends for the most part. 8am - 4pm his time.
- He is stable. Was online every day for 2000 days.
Above has led him to be very safe for twitch and has direct talks with the CEO. Twitch can put him on the front page as much as they want without any controversy. All developers know he is *safe* (as he is rarely negative about games) so he gets lots of sponsorships for big games. He was actually surprised when Bethesda gave him the first play of Rage 2 since he thought he might be blacklisted as he was very vocal about Fallout 76 and its failure.
Listened to lots of streamers discuss how to make it on twitch, and it's pretty much always a combination of either being extremely good at one game and playing only that (Ninja, Shroud, Dizzy, league streamers, Hearthstone streamers and the likes lose 50%+ of their regular viewers playing a game usually not associated with their channel) combined with stability that allows viewers who like your channel to know when it is live.
I'd say that if you want to make it on twitch today, especially as a variety streamer with no prior audience (coming from youtube or somewhere else), you'll have an extremely difficult time with growth without following some of the steps above. And following all of them and being online for 2000 days in a row, I wouldn't exactly call it puzzling that he has growth and a stable viewer base.
I think most FOH posters would be hard banned from his channel though. I eagerly await the next Pantheon stream to see <Message deleted> from UT talking about Brad
