Took me a full page of the thread before I found out you guys were talking about gifs. Who the fuck capitalizes gif?
Anyway, both pronounciations are correct but giff is the more common way to pronounce gif. The creator of a technology has no decision-making in how it's pronounced. Language is determined by the masses.
As to the Kevin Spacey video, I agree but don't care. I have no network TV service in my home. Either I pay for content via netflix et all or I get it for free via tpb et all.
I just hope that the days of expensive shows like Game of Thrones aren't going to be a casualty in the movement away from subscription based products. To me it seems like those shows are loss leaders but I have no real idea.