Drunk reply to myself.
AEW's pressers need to turn into this. I think TK wants them too, but the only time anyone has cared about them is because CM Punk turned one into a shoot. This is where TK needs to works on. He needs to figure out how to turn AEW into a "sport" style of wrestling like NJPW is. I kinda of think AEW started out that way, but with weekly TV it's very hard to do. They are very reliant on TV unlike NJPW. It makes it very hard, but it's a definite way to differentiate themselves from WWE.
That style of "booking" works for UFC/Boxing in the US and they aren't works. There is no reason why it can't work in a work style in the US. It's going to take ignoring a bunch of wrestling TV tropes to achieve it.