To be fair, I do like Cena more now that he's out of the WWE title picture...not sure how long it'll last, but it's refreshing. The side shit they have between Rusev and Lana is going to do more harm to the Rusev character than losing to Cena. It seems like whenever someone is over, the executives throw some stupid storylines at them to see if they'll rebel or go with the flow. Most up-and-comers aren't going to feel like they have enough pull to say no to damaging storylines, though, so they end up just burning a potentially good talent.