Ichu
Molten Core Raider
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I have friends like that. Huge beer drinkers, but won't touch anything but Molson Canadian or Kokanee. Getting them a BoTM subscription is a bad idea as anyone who would be interested in trying new stuff would have already. If they are anything like my friends, they know what's out there, but they think everything besides big commercial beer is complete shit and gross.They're big beer drinkers (daily), but they drink shit-tier beer I'd be guessing. The reasoning is sound, but I'm not sure if they'd like the hardcore stuff like you said. They definitely wouldn't follow the infograph posted above.
Expanding to anything past watery macro beer is going to take a lot more than getting a few samples of better beer in the mail. I really doubt they would enjoy it.