Yeah, i'm actually not a big fan of other brands of sugar cookies myself. But Lofthouse...holy shit, they're just in another league. I love how they're soft enough to crumble, but not so soft that they crumble right in your hand, and the amount of frosting on top is just right; it doesn't completely cover the cookie and overwhelm the cookie flavor, but it's not so little that you barely get a taste at all. When I eat them, I generally pick up the cookie and kind of slowly nibble around the outside and nibble off the edges where it's not covered in frosting. This leaves me with the central portion of the cookie, which is now almost perfectly balanced half-and-half by frosting and sugar cookie. At that point there's usually some loose sprinkles on top, so I'll tilt the cookie and shake them off into my mouth before finally giving in and devouring the rest of the cookie. I think the best part, however, is the leftover frosting and sprinkles that get trapped in the cookie-shaped crevices in the carton. As a final indulgence you can get a nice big glob of frosting and sprinkles on your finger, and at the end you can tilt the whole package (where it folds between top and bottom) and slide all the trapped sprinkles into your mouth.