What is it, like 90+ million views/listens? I'm guessing anyone who listens regularly already knew Bill Burr had a new special, but like anything I'm sure there are like 50 million casuals who just see his name and go "oh yeah, sure, he's funny" and learn about it there.
I like that aspect of it, the comedians using each others' platforms to broaden their audiences. I never would have listened to Theo Von if Rogan hadn't had Tom Segura on, and then Tom Segura trolled his audience with Theogate. And Theo Von had motherfucking Amanda Knox on the other day, that was nuts. Shit is great.