Speaking of ATT. Like almost everyone using ATT for phone, internet, TV and more gets HBO Max for free. These are the same people who would be most likely to subscribe otherwise. It's interesting the corners all the streams backed into. Paramount+ for example has been giving free ad free months out monthly for 2 years now back to when it was CBS+ and even then. They CAN'T stop doing it because that pumps the numbers up and no one other than GayTreks would ever pay for it and they need those numbers due to cord cutters hurting the bottom line on the broadcast/cable side of it all. Not the only one, Peacock at least never did endless free months but has less subs.
It's all just one giant clusterfuck of burning money when you think about it