Well, I wouldn't do a 1 to 1 gadgets to quality conversion. Just put like 25-50% of the savings into quality materials and you'll be WAAAY ahead on the quality front in comparison to the competition. Hell, just getting rid of the 'planned obsolescence' items sprinkled throughout modern cars would be a huge step up. Little landmines like plastic ancillary engine parts that should be metal that will grenade a whole engine after 80K miles that I've been reading about for example.I agree but if you do that it won't be cheap. It'll just be a durable work vehicle that costs just as much and people still won't buy it.
A LOT of hay could be made with a marketing campaign that highlights these kinds of things and emphasizes stuff like "our company looks out for you, while these guys treat you like sheep!" in their advertising.
I agree that this isn't a big market right now, but I bet it could be expanded upon. People are so tire of being taken advantage of, I think this is a bigger niche than you might think.
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