"Less than google" doesn't necessarily mean negative roi though... As long as the ads bring more revenue than the pageviews are costing, then aren't the views worth having? With the way you guys talk about this, you'd think it would be impossible for a porn site to make money, but clearly that isn't the case. Also, have you considered affiliate and CPA offers? I'm sure that plenty of those could give two shits about the traffic source since all they care about (and pay on) is conversions. It's understandable if it's just too much trouble for you to bother with, I mean, tossing up some adsense and forgetting about it is the easy way to go, but if you're actually trying to pull revenue out of the site, I can't believe that killing off traffic is helping to reach that goal.