Does anyone have experience with Yodle? I talked to one of their reps last week about their internet marketing package. I did a few hours of research and the reviews seem mostly positive, and they're a legit company. Apparently they set up a new "adversite", complete with tracking stuff, that works independent from any existing site you have, and uses SEO, adwords, and other marketing. The numbers they threw out for "similar" businesses trying to attract the same clientele I am made sense for the investment, but I'm hesitant. I have an existing site that has been doing well, but definitely has a lot of potential and room for improvement.
The intro package they offered me was $1250/mo., with a 3 month commitment and then month to month and they're telling me I should expect 30-40 calls in the first 3 months. I was considering it for a niche I have in the industry that performs very well and I want to expand. I have a very high closing rate on the line of business right now because the leads I'm getting from my organic listings mostly come ready to roll so long as I can deliver the offer fast, which I can just about every time. I get 2-4 leads per month for the niche, they have an avg. lifetime value of about $800, and I close 75% of them. I'd expect the closing rate to go down with a service like this, so we used a more conservative estimate, and based off their figures it would be an additional 10-15 clients in the 3 months (30-50% closing rate, which may be a little too generous still) if they can deliver. Even closing 10, or 3 per month, would be over a 2:1 ROI. I don't have the exact numbers available at the moment, but the existing organic SEO site has been up and generating leads for about a year and is probably running about a 6:1 ROI.
I told him for an additional $750-$1250/mo. it feels like I could drive that amount of traffic to my site with organic and adwords (after I review and tweak our marketing budget), with more permanent results (if I stop doing Yodle, the leads more or less stop, where the trickle is more concrete obviously with investing in the existing site). Pumping more into the organic site will probably drop the ROI in the short term, but long term I think that's the way to go.
TLDR; If I have a site that is highly profitable right now but I want to aggressively grow my online marketing and presence. I would be better off investing money to grow that rather than one of these Yodle sites? Part of my concern is them fucking up my existing Google places and all the YP.com, manta, and other directories, but I don't know if that's a legit concern.
The intro package they offered me was $1250/mo., with a 3 month commitment and then month to month and they're telling me I should expect 30-40 calls in the first 3 months. I was considering it for a niche I have in the industry that performs very well and I want to expand. I have a very high closing rate on the line of business right now because the leads I'm getting from my organic listings mostly come ready to roll so long as I can deliver the offer fast, which I can just about every time. I get 2-4 leads per month for the niche, they have an avg. lifetime value of about $800, and I close 75% of them. I'd expect the closing rate to go down with a service like this, so we used a more conservative estimate, and based off their figures it would be an additional 10-15 clients in the 3 months (30-50% closing rate, which may be a little too generous still) if they can deliver. Even closing 10, or 3 per month, would be over a 2:1 ROI. I don't have the exact numbers available at the moment, but the existing organic SEO site has been up and generating leads for about a year and is probably running about a 6:1 ROI.
I told him for an additional $750-$1250/mo. it feels like I could drive that amount of traffic to my site with organic and adwords (after I review and tweak our marketing budget), with more permanent results (if I stop doing Yodle, the leads more or less stop, where the trickle is more concrete obviously with investing in the existing site). Pumping more into the organic site will probably drop the ROI in the short term, but long term I think that's the way to go.
TLDR; If I have a site that is highly profitable right now but I want to aggressively grow my online marketing and presence. I would be better off investing money to grow that rather than one of these Yodle sites? Part of my concern is them fucking up my existing Google places and all the YP.com, manta, and other directories, but I don't know if that's a legit concern.
