My concern here would be accepting too much work too fast, and pissing off potential clients that will never be interested in working with you again. If you can't, or are unwilling, to build up additional crews, maybe it's time to slow down on the ad expenditures?
If this were March, at what is considered to be the start of our season, I'd buy the equipment. But this is Winter. Every company in the area either lays off 50% of their staff, or goes to a complete shutdown. This work will get us to the start of that slow time, at 4k a day. Right now, I just want to build a buffer against Thanksgiving and Christmas. We are fighting Santa at that point.
We've gone two years without running out of work, but that's not with this many guys. I'm afraid to take my foot off of the pedal. If anything, in January, I'm even heavier in advertising, because ad rates are lower. For TV, I was able to get 25% more spots in Q1 because that time is soft for them also. I remember a time when we were on FOH, where we had one call in a period of two weeks in January, I don't want to go back there. This company should have been paid off by now, if not for the losses we've racked up come Winter time.
Right now, we'll have to just keep in touch with the approvals, and see who is in a rush, and who isn't. And then prioritize them. Communicating with the customer will help retain them. I also fired the guy that was going behind the crews on clean up, he was 50% too slow and got caught driving company vehicles on his own time. I need to hire another guy like this, and have feelers out. Personally, I believe having such a backlog isn't bad, it almost helps sell the customer that we are the best. I've discounted maybe two jobs all year, I have pricing power. In the past, in the Winter, customers have pricing power over us.
This high a backlog is unprecedented for us. The most it in any other year was 86k, and that was when the State was declared under emergency. Where we go from here is unknown, because this is when sales start slowing down. Only, they aren't slowing down. Of concern is that calls have slowed down, but in the same respect, approval amounts are up 200% on average. We are closing a higher percentage, and we are getting bigger jobs.
Bottom line: I'm not wanting to lay anyone off and will do anything to keep them on. I've finally built two good crews, two Estimators and a Secretary that are worth a damn.