I don't see too many Black people when I'm bidding, and have no problems building rapport. I'm not sure what race has to do with anything. It's more of how you present yourself, and finding commonalities. Like I just ran an estimate where I saw they had Texas plates. I used to live there, and we talked about Texas, and then bs'd about the Cowboys and Texans.
I don't agree with your above statement at all. I can sit there and talk to 90 year olds on a bid just fine. Probably 20% of them are racist as fuck too.
You have to be a chameleon with them if you want to close. We have several Billionaires on our customer list. We have some people that are dirt poor. The fun thing is talking to people on different walks of life, and then they sign the contract. When you can show you give an actual fuck about them, is when you close. I'm booked out about a month right now from new business, so I can take more time. It's amazing, out close rate was probably 65% this Winter, but by Summer, it will drop to 25-30. Because we have more customers than we have time. You've got to find a way to slow down and make a personal connection, unless they are strictly business (which you can gauge). I ran an estimate for a builder last week, and I could tell by his demeanor, he was ready to sign and get back to work. It only took 15 minutes with him to go over the scope of the job, and have him sign. He didn't want to hear anything personal, and he didn't want to go over the value of the company. Just BAM signed. Too bad not every customer is like that. But if the product sold itself, the company wouldn't need you, now would it?