Lyrical said:
How are you financing this?
Financing is 50k cash from a friend, and an additional 50k at the 1 yr mark. He"s written into the LLC as a Angel Investor. 25% silent partner owner.
He"s a friend who lives a couple hours away who is managing a large tire chain store. He works 12+ hour days and has been socking away money maxing out retirement funds etc. On track to retire at 45. He wanted to diversify his savings and wants to try investing in my business.
We"re aware that going into business with friends/family is a bad decision as if it doesn"t go well it ends the relationship.
Planning has been going on for roughly 2 years. Before that we joked and toyed with the idea of opening the store. Then got serious about it. I"ve bought 2 other stores who went out of business getting their equipment for super cheap.
Through aquiring used stuff and buying things over the past year when the deals hit. The entire build out should be less than 10k. I already own all the aquariums. Have the custom steel stands ready to be made by a different friend once the location.
Few hundred aquariums are in storage already. Paying $65 a month to store them. Cheap because it"s up a flight of stairs
So far I"ve spent about 3k, With another 3k to finish off the build out. That leaves ~40k for operating expenses like my salary, buying stock etc. To give perspective. The current store I manage spends 1000-1500 a month buying dry goods and fish.
Obviously you should always plan for failure. The opperating cost to pay me, utilities, rent etc. is about 4k a month. That"s only 6 months worth of a barrier if I manage to kill all the livestock several times and make bad buying decisions etc.
This would mean I"m banking on my experience to not make those mistakes. Assuming I spend 5k for initial stock. I could go on without having a single customer for 9 months or so. This seems very unlikely.
The reality is, I dont have enough equity etc to start a business on my own with a loan etc. Also a loan can be crippling to a small business.
I"ve got tons of insider knowledge. Know all the wholesalers on a first name basis. Know all my competition and am on good terms with them. The local fish club that is one of the largest in the country, I"ve been active and on the board of directors for for the past couple of years.
Everyone one I know for years before this have questioned why I didn"t just go into business for myself. It"s the risk. Taking out huge loans then failing, can hurt you pretty bad in life. This way is taking out a lot of the risk. My risk is a friendship. Which is less than financial ruin personally.
I"m scared and second guess myself every day. It"d be so easy to just get a job somewhere making a decent wage in a different industry. But I also feel like I can make this work.
I"m hoping that I"m humble, scared, and careful enough to get me through the rough times. Being able to identify a store model that doesn"t work then watching it go down within the next year has helped me. I"ve also sat many hours outside competitor stores and been inside analyzing what is making them work, what is killing them etc.
The stores that are doing well right now, are the ones who cater to their target customers. My target customer is an average working joe between 30 and 50 yrs old. He"s stuck in the grind and wants to buy something exotic for less than $50 bucks on payday. Most fish stores are only open until 6pm in my state. This means all their business is happening on the weekend. There are a couple of mom and pop shops open till 8 and 9pm, and you"d be shocked how busy they are between 7pm and 9pm. The average Joe can find some food, then go shopping.
TLDR: Scared to death. Hoping that being scared is a good thing when opening a business and being cocky would lead me to overbuy etc.