the ultimate series (which coincidentally started with ultimate spider-man) was created to in a sense be more believable to modern audiences, and let someone just get into comics. which is why every marvel movie uses parts of the marvel universe (remember 3 different universes here, the main 616 universe, the ultimate universe and the movie [along with agents of shield]), it's more accessible, but then we have shit like the editors knew this was gonna happen and decided to make nick fury a bad mutherfucker, on purpose, effectively forcing him to play that role. (even tho imo he sucks)
which isn't a bad thing, look at our pacific rim thread... you are supposed to not just suspend disbelief, but throw it the fuck out of your mind and in effect "turn off" from thinking in order to enjoy the movie. most ppl still can't get over the fact, giant robo's why? cuz giant robo's that's why. (even tho pacific rim has it's fair share of pathetic acting with the SOA crew, thor's doorman, and the sunny guy... only good acting was done by that bone chilling screaming of the young japanese girl)