The problem is in regard to "apple" though. Buying up brands to rebadge them is/was not what the company was about. Apple was about bringing new and innovative or easy to use products to market (ipod, iphone, tablet...etc) The apple brand has enough people buying up every little nugget of tech they produce. (They were the largest and most profitable comapny in US a few years back) And instead of innovating further with more innovative products, what do they do? Buy beats? LOL? Ask yourselves this, would Jobs ever do this? ths goes to show that without Jobs at the helm this company has nothing more new to show. Its getting quite apparent now more than ever how important Jobs was to Apple. If jobs wanted headphones, he would of revolutionized them, patented the shit out of them, slapped iwhatever the fuck on them, and sold billions of them around the world.
Mark my word, this new CEO will be the downfall of this company.