The second, very obvious what the fuck here is: How can a single man dictate so much how the story goes? They should hold regular meetings, and they have more then one writer for all the dialogue and quests? They need to have written dialogues to produce these cutscenes and machinimas? The voice actors need the lines they have to say beforehand, and they need the context for them?
How the ever living fuck did everyone at Blizzard involved in the story just shut the fuck up and go along with a single man? No one questioned the direction the story went? No one stood up to this and said "this may be a bad idea? There must be meeting notes, right?