The Big 12 is only seen as failing because conferences are generally judged by the power teams who should be in the national championship conversation. Since we have joined, Baylor has been a thousand times better than shitty Texas or OU. Its hilarious to hear fans of these two teams cry about getting out when they are getting run the fuck over by CUSA teams like Houston. How about stop sucking balls and actually pull your fucking weight?
The whole move to 12 thing most retards dont understand, is that it was a MONEY decision. Conferences knew that since per NCAA rules that you had to have 12 teams to have a CCG, and the money that would bring along with that game would be huge which was the main factor that drove expansion. This was mainly pushed by the ACC at that time strategically to get teams like Miami and FSU to play, and the leverage that would create with TV deals. It was about money, not competitiveness. The B12 has it better as far as a true champion goes because generally when you play every team in your conference, then why do you need a championship game? It makes sense when every team doesnt play one another and you have separate divisions, but the whole system is fucked.
I wish the schools would ditch the NCAA, and reboot the entire system just to fix things where rivalries and geography matter more. Alas, we wont see anything like this.