Is anyone surprised that Phoenix is confused how a successful and growing start-up might need a cash injection, for whatever reason? That being said, it is pretty odd that Price was paying himself a salary of over a million dollars up until recently. This whole thing is somewhat fishy. And in any case, the main reason that the company's growth rate has ticked up significantly has far more to do with the publicity than it does with better engagement from employees or some other crap. From that perspective, it's been a great marketing investment.